During my graduate studies I had the privilege of assistant teaching an Advanced Typography class. One of the projects I worked on with the students was a redesign of the collateral for the Typo conference in San Francisco. The theme was Rhythm and the goal was to use mainly typography to create a celebratory image of the city as well as the history of typography. In my spare time, I also did the project so that I could better understand the process that the students were going through and potential road blocks they might encounter.