Lido Art Center Logo Design

Based in Guangzhou, Lido Art Center helps students prepare their applications for international art universities. They wanted a logo that was unique, edgy, and universally conveyed all of their various assets. Not only do they teach art and design, they also run a gallery space, host artist lectures, lead international study trips and more. 



After several rounds of studies, we decided on an eye motif to express the openness, excitement, and forward–thinking that supports the art–making proccess.


Another important component of the branding was to create symbol systems for each area of the company: portfolio, film, painting, design, residency, fashion, architecture, exhibition, and events.

I wanted to create abstract symbols that were art–forms themselves as well as educational tools. Lido strives to teach students that art isn't about simply being able to draw well. It can be conceptual, abstract, performative, and theraputic. Each symbol has a connection to an art movement related to its field of representation.


Events

4′33″ was a composition created by American artist John Cage in 1952 in which Cage sat silently at a piano in front of an audience for four minutes and thirty-three seconds questioning what sound really is.

Film

Film noir or 'black film' is a hyper-stylized aesthetic originating from the 40s and 50s that often uses harsh lighting, silhouette and shadow to express drama and lust.

Painting

Like music, geometric abstract painting focuses on creating feeling through movement, pause and repetition as opposed to representation. While geometry has played a large role in art throughout history, it was conceptually experimented with during the 20th century as a means to create two dimensional work focusing on canvas and material.

Design

Art Deco design became popularized in the 1920s after World War I as a means to create a universal aesthetic that was both timeless and modern. The style was luxurious, geometric and bold—a combination vital to combating economic depression.

Exhibition

Ai Weiwei is a contemporary Chinese artist known for his activism work, sculptures and installations. In his piece Hanging Man in Porcelain Weiwei depicts the portrait of Marcel Duchamp. This piece is an ode to the readymade—it was created out of simple household objects that were then sculpted by the artist.

Fashion

Nick Cave is an artist and fashion designer who creates performance suits out of various objects ranging from faux fur to buttons. His pieces are often used in performances and dance as movement and sound change the viewers perception of the work.

Residency

Andy Warhol's studio The Factory was a hangout, dance hall, performance space and den for artists and musicians in the 60s and 70s. In it, he created some of his most famous works. Because he used screenprinting as a means to mass–produce art, The Factory was a fitting name for the studio.

Architecture

Bauhaus design originated in Germany after World War I and celebrated the close relationship between form and function. The school of Bauhaus closely connected art, design and architecture and considered the paradoxes between mass production and craftsmanship.