Lido Art Center Logo Design
Based in Guangzhou, Lido Art Center helps students prepare their applications for international art universities. They wanted a logo that was unique, edgy, and universally conveyed all of their various assets. Not only do they teach art and design, they also run a gallery space, host artist lectures, lead international study trips and more.
After several rounds of studies, we decided on an eye motif to express the openness, excitement, and forward–thinking that supports the art–making proccess.
Another important component of the branding was to create symbol systems for each area of the company: portfolio, film, painting, design, residency, fashion, architecture, exhibition, and events.
I wanted to create abstract symbols that were art–forms themselves as well as educational tools. Lido strives to teach students that art isn't about simply being able to draw well. It can be conceptual, abstract, performative, and theraputic. Each symbol has a connection to an art movement related to its field of representation.